As Digital Marketing Coordinator at Beatsource, I developed and managed paid media campaigns, handled email marketing, social media management, and more.
2020 - 2021
Paid Media
Social Media
Email Marketing
Copywriting
Blogging
Featured are the core Facebook & Instagram campaigns that led to a 1,940% increase in LINK users and a 95% drop in CPA.
Drove visitors to our LINK landing page to start a free 30-day trial
CPA: $180.90
CPA fell dramatically in conversion campaigns since our tech team built a “success page” to pixel
• $500 daily budget to split test ad sets
• Winning ad set: DJ Gear and DJ platforms: Males | All Ages | VirtualDJ, etc.
*More details available upon request
I copied the traffic campaign assets and winning audience to a conversion campaign. The conversion event fired on our success page.
CPA: $30.70 (83% decrease)
Trial Sign-Ups: 410
Conversion Rate: 2.6%
Average daily spend was $140.
I created 4 subsets of DJ Gear & DJ Platforms to serve hardware-specific ads to VirtualDJ, Pioneer, etc. users.
This campaign uses a two-tiered ad funnel.
Tier 1: pre-qualify leads with a tutorial video
Tier 2: retarget engaged viewers with 30-day trial sign up
Prospecting Campaign
CPA: $10.58
Trial Sign-Ups: 603
Conversion Rate: 10.65%
Conversion Campaign
CPA: $4.76
Trial Sign-Ups: 621
Conversion Rate: 12.62%
*Details available upon request
This campaign targets users likely to have gotten DJ hardware for Christmas.
CPA: $1.64
Trial Sign-Ups: 135
Conversion Rate: 9.54%
Fans of DJ Hardware Brands:
All Ages
15 Countries
interest in Serato, Pioneer, etc.
I deployed a weekly "New Releases" email campaign to 10,500+ engaged subscribers via HubSpot CRM.
After A/B testing the subject line and send time, I achieved the below:
Average Open Rate = 26.9%
Average CTR = 7.5%
Average Revenue Generated = $1,657
Here are samples of social media and blog posts that I published on a weekly or one-off basis.
