I make music in my free time. Lots of it. Below are examples of marketing materials and campaigns that I have produced for RaneRaps AKA Mr. Hot Jam.
2017 - Present
Paid Media
Social Media
Email Marketing
Copywriting
Graphic Design
Web Design
Audio Production
Video Production
I was invited to perform in Kansas City, MO. I needed to sell at least 21 tickets to profit. I built a funnel to sell tickets.
I profited $53 in pure ticket sales.
$320 in ticket sales – $200 promoter fee – $67 in advertising costs = $53 in profit from ticket sales
I sold merch for more profit.
I started with a warm audience from a pre-existing Video View Campaign.
All Ages
fans of Chance the Rapper
living in major markets (e.g. US, CAN, AUS, NZ)
I created a Look Alike Audience and ran the same video ad to every in or near Kansas City.
I retargeted everyone 18+ that watched 50% of my initial video ad with a traffic campaign.
I retargeted everyone who watched 50% of traffic campaign ad with a new song.
I retargeted everyone who watched up to 25% of 2nd song video with an Event Response ad to drive ticket sales.
Here are samples of cover art for single releases. All artwork was created in Photoshop.
My website has two main purposes:
• drive merch sales
• drive feature collaborations sales
Here is the feature collaborations landing page:
• headline and copy to drive sales
• sections states value of purchase
• social proof adds credibility
The CTA button prompts a short questionnaire I use to provide quotes.
The website was built using Webflow.
I built a messenger bot in ManyChat to engage fans via Facebook.
4 main chat sequences:
• Intro to RaneRaps
• Interactive Q&A
• Scored Quiz leading to Free + Shipping Funnel
• 10 Day Song Suggestion Drip Campaign
I produce short and long form content.
